Once a customer is lost, it costs more to find a new one. It takes as many as 12 positive customer experiences to outweigh one negative.Ĭustomers are more likely to take their business elsewhere due to poor service than they are over priced. Consider these statistics of customers who have experienced poor service:ħ6% believe it is easier now than ever before to take their business to a competitor.Ħ2% will share their bad experience with others. On the contrary, bad customer experiences lead to not only the loss of a single customer but, more frequently in today’s digitally social world, damage to your company’s reputation. Customer behaviors driven by both positive and negative experiences are predictable so taking time throughout the year to gain their perspectives is critical to success.Ĭustomers who experience excellent service and are loyal to a brand, service or business are willing to pay more for that service or product. Study after study clearly links a business’ success to the opinions and loyalty of its customers. Get to Know Your Customers Day is the quarterly reminder that prompts companies to understand the needs and opinions of their customer base.

Businesses thrive on the repeated patronage of their customers. While the origin of Get to Know Your Customers Day is unknown, the significance of its purpose is fully understood. History of Get to Know Your Customers Day

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